Word WEB ACCESSIBILITY with long shadow surrounded by related flat icons.

A Flock of Scientists’ Dr. Dean Colston presented at the American Medical Writers Association (AMWA) Southwest Chapter Virtual Conference on April 24, 2021. The title of his presentation was Elevate Your Social Media And Health Communication Strategies By Leveraging Accessibility Best Practices.

Participants learned why medical communicators on social media should make web accessibility a top priority. They also learned about accessibility best practices and how these guidelines can enhance their healthcare social media content and web interactions for users with disabilities. Finally, Dr. Dean discussed how web accessibility best practices can boost your search engine optimization (SEO), broaden your audience, and amplify your message.